Roopika Rastogi had a thriving legal career after finishing her masters from University of London.
She had been practising for 4-5 years and one day, she decided to give it all up. Why? For
preserving the true heritage of our country- Khadi.
Her “love affair”, as she calls it, with khadi began when she was researching about a report that
she was preparing. She was looking at the Khadi and Village Industries and on going in depth, she
saw the legacy of the fabric and how modern India was missing out on one of the most versatile heirloom of India.
Thus began the journey of CharjhaTales, aptly starting operations on October 2nd 2016, the birthday of the great man who brought about a revolution through khadi, Mohandas Karamchand Gandhi. Following his footsteps, Charkha Tales now procures fabric, stitches, finishes, and delivers khadi products all over the globe.
"If we have the KHADI spirit in us, then we should surround ourselves with simplicity in every walk of life" - M.K. Gandhi
While researching, the main shortfall which Roopika saw was the current state of the weavers.
“They have so much skill but no way to earn a livelihood out of it,” says Roopika.
Hence, Charkhatales main aim is to work mainly with the weavers from Zaidpur village in Barabanki and Hardoi, both in remote Uttar Pradesh. Providing them not just with the fabric and technology but also with the proper quantity of raw material.
An addition , we work with local traditional crafts like Chikan Hand Embroidery, Mukaish , Tye n dye and many more ..
The team of 15 sees a lot to be done yet . Starting operation from 2016. We have been aiming to scale up operations and increase the number of weavers we have on board. More awareness about the fabric within the weavers and the consumers is a vital component of our operations. We have reached the half-mile but still half to go.
A true “Make in India” venture, Charkhatales is a brand we all should be proud of.
To check out our beautiful products, visit https://charkhatales.com
Comment
Hi,
My love for all things fashion finally coincided with your brand which is making an effort towards creating a change and would like to intern for your brand, as I have my own vision of starting a streetwear brand which resonates our culture and sub-cultural fluidity in a global level using our native natural fibres and designs. Kindly reach out If this post finds you.
Thanks,