Charkha Tales contemporary Indian craft fashion
CHARKHA TALES

WHERE INDIAN CRAFT BECOMES CONTEMPORARY

We bring the richness of India's crafts into contemporary fashion — creating pieces that feel rooted in heritage, yet made for the way women live and dress today.
DISCOVER OUR STORY
Indian artisan creating traditional textile craftsmanship
THE BEGINNING
01
OUR ORIGIN

A Different Way
to See Indian Craft

Charkha Tales was born from a simple belief — Indian craft deserves to be seen, worn and celebrated in a new way.

Across India, generations of artisans have preserved extraordinary techniques, textiles and craftsmanship. Yet handcrafted and handloom products are often perceived as traditional rather than fashionable.

Charkha Tales exists to change that perception.

We bring together the richness of Indian crafts with contemporary design, creating pieces that feel relevant, versatile and effortlessly wearable.

Rooted in heritage.
Designed for now.
OUR PHILOSOPHY

CRAFT,
REIMAGINED.

We believe craft should not live only in museums, heritage spaces or traditional wardrobes.

It should live in everyday fashion.

At Charkha Tales, we explore India's diverse craft traditions and reinterpret them through modern silhouettes, unexpected combinations and fashion-forward details.

Indian artisan creating handcrafted textile embroidery
THE ART OF CRAFT
04 / 06

BEYOND THE MATERIAL

THE ART
OF THE HAND

We explore India's diverse craft traditions and continuously look for new ways to bring them into contemporary fashion.

Every technique carries its own language, history and character.

Our role is to translate that language into pieces that feel modern, wearable and relevant.

CRAFT
DETAIL
TIME
ART
MADE BY HAND MADE TO BE WORN
Confident modern Indian woman wearing contemporary craft-inspired fashion
CHARKHA TALES CONTEMPORARY WOMAN
THE CHARKHA TALES WOMAN

FOR THE WOMAN
WHO MAKES
IT HER OWN.

She appreciates beautiful things.

She values craftsmanship, but does not want to dress by rules.

She is modern, free-spirited and drawn towards pieces that are versatile, timeless and distinctive.

She doesn't follow fashion blindly.

She makes it her own.

AGE 28–55 AND BEYOND
WEAR YOUR STORY
SIGNATURE CRAFTS

A LANGUAGE
OF MANY CRAFTS

Our collections explore India's diverse craft vocabulary — from Chikankari and Bandhej to Jamdani, Zardozi, Kantha and Gondh-inspired art.

Chikankari craft
01 HAND EMBROIDERY +

CHIKANKARI

01

Delicate hand embroidery where every stitch creates a quiet rhythm across the fabric.

Jamdani hand woven craft
03 HAND WOVEN +

JAMDANI

03

An intricate language of woven motifs, where pattern seems to float delicately within the cloth.

Lucknow craft heritage
02 LUCKNOW +

LUCKNOW

02

A refined visual language shaped by the timeless craftsmanship and quiet elegance of Lucknow.

Bandhej textile craft
04 TIE & DYE +

BANDHEJ

04

A celebration of colour and movement, shaped through generations of resist-dyeing tradition.

Gondh inspired Indian art
05 ART INSPIRED +

GONDH-INSPIRED ART

05

A visual language inspired by rhythmic forms, nature and contemporary interpretations of Indian art.

Bengal textile heritage
06 BENGAL +

BENGAL

06

A rich textile heritage shaped by delicate surfaces, intricate motifs and generations of craft.

Zardozi metallic embroidery
07 METALLIC THREAD ART +

ZARDOZI

07

Metallic threadwork that brings depth, texture and quiet drama to contemporary silhouettes.

Kantha hand stitched textile
08 HAND STITCHED +

KANTHA

08

Layered stories held together through expressive hand stitching and thoughtful textile reuse.

SWIPE TO EXPLORE
BEST-LOVED EXPRESSIONS

PIECES THAT
TELL OUR STORY

Some of the designs that have become expressions of the Charkha Tales aesthetic.

07
Chikankari Sharara Sets
HAND · EMBROIDERED · LIGHT
01
SIGNATURE PIECE

CHIKANKARI
SHARARA SETS

Delicate hand embroidery meets an effortless contemporary silhouette. A celebration of craftsmanship designed to move beautifully through modern wardrobes.

EXPLORE PIECE
SIGNATURE PIECE

TIE-DYE
BANDHEJ KURTA

Colour becomes movement. Traditional tie-dye techniques are reinterpreted into a relaxed silhouette with a distinctly contemporary spirit.

EXPLORE PIECE
Tie-Dye Bandhej Kurta
COLOUR · MOVEMENT · FORM
02
Linen with Zari Border
LINEN · ZARI · RESTRAINT
03
SIGNATURE PIECE

LINEN
WITH ZARI BORDER

The quiet elegance of linen meets the subtle shimmer of zari. A study in restraint, texture and understated Indian craftsmanship.

EXPLORE PIECE
SIGNATURE PIECE

KANTHA
MEN'S SADRI

Layered texture and considered detail come together in a contemporary expression of one of India's most distinctive textile traditions.

EXPLORE PIECE
Kantha Men's Sadri
KANTHA · LAYER · CHARACTER
04
Gondh Painting Inspired Appliqué Dress
ART · APPLIQUÉ · STORY
05
SIGNATURE PIECE

GONDH
INSPIRED APPLIQUÉ DRESS

Art moves from canvas to cloth. Organic forms, storytelling and handcrafted appliqué become a bold yet graceful contemporary expression.

EXPLORE PIECE

CRAFTED WITH INTENTION. MADE TO BE YOURS.

OUR VISION 10
THE FUTURE OF CRAFT

MAKING INDIAN
CRAFT A GLOBAL
STYLE LANGUAGE.

ORIGIN INDIA WORLD

We envision a future where Indian crafts are not viewed only through the lens of tradition, but are recognised as a source of contemporary fashion, luxury and design.

Where traditional knowledge finds new audiences.

Where craftsmanship becomes desirable.

And where Indian craft can travel from its place of origin to wardrobes and homes across India and the world.

FROM INDIA  —  TO THE WORLD

THE PEOPLE BEHIND THE CRAFT 11
Founder — Charkha Tales
THE FOUNDER CHARKHA TALES
A NOTE FROM THE FOUNDER
I believe the beauty of Indian craft lies not only in what has been preserved, but in what we can continue to create with it.

Charkha Tales was created from a desire to see craftsmanship become part of the way we live, dress and express ourselves today.

This is our attempt to honour the hands, stories and traditions behind every piece, while giving them room to evolve for a new generation.

Roopika ROOPIKA FOUNDER, CHARKHA TALES

ROOTED IN CRAFT. CREATED FOR TODAY.