CELEBRATING SIX YEARS OF CHARKHA TALES - Charkha Tales

CELEBRATING SIX YEARS OF CHARKHA TALES

Posted by Charkhatales India on

CELEBRATING SIX YEARS OF CHARKHA TALES

OUR STORY

 

It’s been six years since Charkhatales has been weaving to produce the handspun range of Khadi merchandise. It started with a “love affair” of Roopika Rastogi Gupta the founder of Charkha Tales with the beautiful Indian fabric, Khadi. She left her thriving legal career to preserve the true heritage of our country - Khadi. She uses the lost long tale of this fabric and weaves it into new-age fashion to produce a brand that thrives and smells with the rich heritage of our country.  She has given Khadi, an identity and its own niche market in the Fashion Industry.  Today, Charkhatales breathes the symbol of the enduring legacy of Mahatma Gandhi's ideas and his vision for a self-reliant India.

 

MILESTONES IN SIX YEARS

 

 

Charkhatales thriving team of weavers, designers & dreamers

 

Charkhatales sources the Khadi fabric from different regions of India, starting from Bengal, and Hardoi to Banaras and Barabanki. The quality of Khadi has been constantly improved in the span of these six years, with varieties of design interventions being amalgamated and used in practice. Our in-house craft range from bhandhej, zardozi, chikankari and mukesh. And for every craft, we have artisans who’ve been practising them for years now. Our major role that changes the face of Khadi fabric is the success of our craft tie-dye being merged with Khadi to produce designer women’s kurtas, dresses and men’s shirts.

 

Charkhatales Store in Hazratganj, Lucknow

 

Charkhatales participating in the Khadi India Exhibition

 

Today, Charkhatales is connected with more than 200 Karigars who are working with them from all over India. Apart from this, Charkhatales 70% of employment goes to women’s karigars.

 

Charkhatales has also become the major brand that has incorporated khadi in yoga wear. To promote the khadi industry and its significance, exhibitions and fairs showcasing khadi products are often organized by Charkhatales.

 

Yoga Wear

 

MODI ON KHADI

 

The Indian government also supports khadi production and promotion. Organisations like the Khadi and Village Industries Commission (KVIC) work to promote khadi and village industries. Government dignitaries, including the President and Prime Minister of India, often wear khadi outfits on Gandhi Jayanti.

 

Thus, this Gandhi Jayanti let’s wear Khadi to reflect on Mahatma Gandhi's principles of self-sufficiency, and self-reliance, and to promote indigenous industries as a means of empowerment for the Indian people.



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