A Love Affair with Khadi- The Journey of Charkha Tales

fFOUNDER'S STORY


Roopika Rastogi had a thriving legal career after finishing her masters from University of London.
She had been practising for 4-5 years and one day, she decided to give it all up. Why? For
preserving the true heritage of our country- Khadi.
Her “love affair”, as she calls it, with khadi began when she was researching about a report that
she was preparing. She was looking at the Khadi and Village Industries and on going in depth, she
saw the legacy of the fabric and how modern India was missing out on one of the most versatile heirloom of India.
Thus began the journey of CharkhaTales, aptly starting operations on October 2nd 2016, the birthday of the great man who brought about a revolution through khadi, Mohandas Karamchand Gandhi. Following his footsteps, Charkha Tales now procures fabric, stitches, finishes, and delivers khadi products all over the globe.
"If we have the KHADI spirit in us, then we should surround ourselves with simplicity in every walk of life" - M.K. Gandhi
While researching, the main shortfall which Roopika saw was the current state of the weavers.
“They have so much skill but no way to earn a livelihood out of it,” says Roopika.
Hence, Charkhatales main aim is to work mainly with the weavers from Zaidpur village in Barabanki and Hardoi, both in remote Uttar Pradesh. Providing them not just with the fabric and technology but also with the proper quantity of raw material.
An addition , we work with local traditional crafts like Chikan Hand Embroidery, Mukaish , Tye n dye and many more ..
The team of 15 sees a lot to be done yet . Starting operation from 2016. We have been aiming to scale up operations and increase the number of weavers we have on board. More awareness about the fabric within the weavers and the consumers is a vital component of our operations. We have reached the half-mile but still half to go.
A true “Make in India” venture, Charkhatales is a brand we all should be proud of.
To check out our beautiful products, visit https://charkhatales.com

ABOUT US

What We Do?

At CHARKHTALES, we are driven by the spirit to bring the emporium of  fashion, which combines ethical craftsmanship and time honored designs to encapsulate timeless fashion, delivered right at your doorstep.

For preserving the true heritage of our country- Khadi.

Why We Want To Do This?

Roopika Rastogi had a thriving legal career after finishing her masters from University of London. She had been practising for 4-5 years and one day, she decided to give it all up. Why? For preserving the true heritage of our country- Khadi.
Her “love affair”, as she calls it,
The uniqueness of Khadi can be traced back to indian freedom movement, wherein Mahatma Gandhi promoted the spinning of Khadi for rural self‐employment and self‐reliance. In this machine‐age, khadi craftsmen work round the clock to produce the handspun fabric. We, as citizens of the country, owe a duty to promote and preserve our heritage for the value it holds to us and the generations to come.
Charkhatales supports sustainable practices and aims at nurturing the beauty of traditional craftsmanship. We emphasize on curating merchandise from best khadi brands across the globe with an intent to deliver products that are unique, comfortable, and of heirloom quality.

For preserving the true heritage of our country- Khadi.

We Aim To…

We aim to make Khadi, the revolutionary fabric, an integral part of the fashion industry, and deliver good quality products at a competitive pricing, without compromising on our social and ethical responsibilities.With our extensive product portfolio, hassle free customer service and doorstep delivery, the whole team of CHARKHATLES is dedicated to revive the ancient process of the handspun and make it popular on a global platform. Let’s Embrace Khadi!
So what’s in store for the future? The team of 8 sees a lot to be done yet. They are now aiming to scale up operations and increase the number of weavers they have on board. A true “Make in India” venture, Charkhatales is a brand we all should be proud of.

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